Yusef also shared with me that it is not by mistake that these singles and full projects come out great, and also talked about some of the star-studded creatives. We bring the great creatives possible around, and we get the best people we possibly can, and make that part of our aesthetic.” So, this is not done in a vacuum these albums are deliberate and done purposely and with great intent. “But, we were scientifically together, and you have to understand when we are creating 40 or 50 people creating with us simultaneously. Which was an added tier like a background T-Pain used it as a feature, and once T-Pain did that, it showed us that we could go ahead and do the same thing? Now, T-Pain can actually sing, so it is a little different for him, and he was able to go crazy with it,” said Yusef.

We used it on ‘College Dropout.’ We just didn’t overuse it as T-Pain used it as a feature. You look at an artist like T-Pain who has made a career off of Auto-Tunes, and we have always used Auto-Tunes it wasn’t new for us. I recently asked a six-time Grammy Award Winning Producer, Malik Yusef, that same question and if he agreed with Snoody’s statement. He has dazzled us with hit records after hit records, but can we really pinpoint Drake’s career opening to 808s & Heartbreak? Over the past 11 years, since Drake released his mixtape ‘So Far Gone’ a couple of months after Heartbreak dropped, he has been what many consider to be the number one artist for over a decade. I feel that album did a lot more than the commercial sales indicated.” 808 showcased emotion in hip-hop, and then Drake came in and perfected it. “After that album, we saw Lil Wayne release his Rebirth album changing his whole vibe and opening the door sparking Drake’s career.

Even though he did not say why we were in Hawaii, because the first two weeks they did Jay-Z’s album, and then they did Kanye’s for two weeks with influences coming in from Drake, Lil Wayne, and T-Pain,” said Snoddy.

He was able to show his creativity as an artist, and I think that was pivotal for him. “That album I feel really started to show the genius of Kanye West because he was not seen as a lyricist. According to one of the producers Miykal Snoddy, 808s & Heartbreak really showcased West’s talent as an artist the project sparked Lil Wayne’s Rebirth album that dropped in 2010 and created a lane for Drake.

Who was 808s and heartbreak about